The results of social networks will be transmitted to other departments
In this third article in the series from Rock Content in association with Hootsuite, we talk to Konstantin Prodanovic, senior copywriter at Hootsuite.
Jan 10 | 7 min read
discover how important social networks will be beyond marketing in the other departments of the company
During the pandemic, even the least prepared companies were forced to rely more on social media as the core channels of their marketing , sales, customer service, and more.
In fact, Hootsuite's Social Trends 2022 report indicates that 83% of surveyed marketers reported having some level of confidence in quantifying the return on investment (ROI) of their social media efforts , compared to 68% from last year.
Among those who felt most confident, 55% said their social media advertising strategy was fully integrated with other marketing activities, while 48% said they use social media to learn more about their customers so they can offer them exactly what they want. what they want and need.
The fact is that the impact of social networks in marketing caused organizations to perceive the benefits that they can also have in the rest of the companies: take advantage of the value of social networks to help other departments to stand out .
That is why it is a good idea that in 2022 your brand focuses on developing a social media strategy that not only considers your marketing efforts, but also has a real impact in other areas of the company.