Most CallRail case studies start with a little leather shoe research on our end – we look at our internal analytics, see which users and industries are most active, then reach out to do interviews with the most notable accounts. that we discovered. It's less common for a case study to come to us directly, but that's exactly what happened with Mold Busters, a Canadian home service company specializing in mold removal and inspection. They've seen how call tracking for home services can dramatically increase their bottom line, so they've been long-time CallRail users. Mold Busters were also eager to share their story with us, and for good reason: using CallRail's advanced call features and analytics, they were able to better utilize their advertising dollars while maintaining their commitment to quality customer service. superior.
Customer service is key, even as you streamline and scaleRunning a franchise can be a difficult balancing act – operators must weigh the demands and performance goals of head office against the needs of their specific region, while making a profit at the end of the month. Scaling a franchise takes a lot of hard work, and it gets harder and harder as you grow. "The way I like to explain it is that if I have one store and open three more, it doesn't mean my business is suddenly going to become 300% more profitable," Michael, CEO and co- founder of Mold Busters. Golubev explains. “But that means my business will become 300% more complex, maybe even more than that! »That's why Golubev and the rest of the Mold Busters team strongly believe in efficiency and streamlining.
A critical part of growing any franchise is learning to manage complexity as the business grows – something Golubev calls “doing more with less.”“But the other half is, at the same time, that we work in an area where customer service is critical to our business,” he continues. “So while we want to work smarter and more efficiently, we absolutely cannot sacrifice the quality of our customer service in the process. And that's especially true in this area of environmental services, where customers put their health and well-being in your hands. Mold Busters customers invite specialists to their homes to help solve a difficult and sensitive problem. Golubev and his team do not take this trust lightly and have made it their mission to ensure that the needs and comfort of the customer are always the top priority. Call tracking that empowers businesses to do more