Hallmark also used the same male and female lead in multiple films over a season. They just swap out the pairings so the same actress and the same actor don't play against each other in the same season. For example, this year Lacey Chabert starred in the
Christmas Waltz premiering November 28 and Homecoming for Christmas premiering December 5. Two Hallmark Channel movies, each industry mailing list Lacey Chabert. Viewers love seeing faces they know. Consider using familiar faces—sources or storytellers—in your brand communications.
For example, if you're taking photos of a client profile running in a digital publication, make sure that client becomes one of the faces on your company website. This approach allows your audience to see people they might recognize from your other content and conveys a level of authenticity that stock images cannot.