Enter your email register 1. “even if” technique email list everyone thinks they are special. Everyone thinks they are above average. This idea is so well supported in psychology that it has half a dozen names. Illusory superiority, above-average effect, superiority bias, leniency error, and primus interpares effect all describe the same thing – most people think they are better than most people. The fictional town of "Lake wobegon" was created to talk about this effect. It's a magical place where “all the women are strong, all the men are handsome and all the children are above average”.
Even more famously, people overestimate their driving ability. In one study , 93% of people in the united states rated themselves as above average drivers – a group that may only represent 50% of drivers by definition. What does it have to do with persuasion? If people think they are special and above average, why should they email list think your products will work for them? "Sounds good, but it wouldn't work for me" is a very common reason people don't buy. The “even if” technique fixes this. How do you use it? It's incredibly simple. Here is the formula:the [product category] that [your product's value proposition]…even though [common reason people oppose it]. Even if the technical formula of persuasion a simple formula to be more persuasivewhat does this persuasion tactic look like in action?
The exercise program that helps you lose weight…even email list if you don't have hours to spend in the gym. The marketing automation platform that grows your business...Even if you can't code. The leadership coaching that skyrockets your career...Even if you're afraid to speak in public. Etc specific examples aren't important - you can use this technique even if (see what I did there?) you're in a boring industry or selling commodities. What's important is that you start responding to a person's objections before they've even had a chance to think about it. Your prospect feels like you can read their mind and that your product can actually solve their problems. Where to use it: headlines, subheads, email writing, blog posts, social media. Marketing psychology